When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: “I have only been working with this agency for a few months…
Considered as the most powerful tool in our recent history, Internet has revolutionized significantly our consumption habits and the way we search for information. The World Wide Web is only a little more than twenty years old, but already it is the fastest technological evolution in history. It is today impossible to imagine the world…
When’s the last time you used a paper telephone directory? Most likely a long time ago! Since the development of search engines and social networks we have naturally replaced these obsolete methods by using online services and clever smartphone applications to search for content. Earlier in 2012, Google and Ipsos teamed up to conduct a study showing that…